Welcome to

Precision

Precision PR & Communications is a boutique consultancy that continues to evolve.

Precision's background and experience is vast, and it is committed to staying relevant in the developing and dynamic Communications arena.

With an ongoing focus on learning new expertise, Precision delivers a professional Communications service and a quality written media product for traditional and digital platforms.

Precision's Background

Sue Voysey-Morris is the beating heart of Precision.

In the early 2000’s she sold her ten-year-old reputable BEE PR ​Agency (PR Dynamics) and continued solo in the ​Communications arena. It was at this juncture that she launched ​Precision PR & Communications.

Public Relations embodies the core of Precision. Storytelling is ​a fundamental part of PR. And it is here that Sue honed her ​writing and editing skills.

Precision focuses on the written word and creates well ​composed content for traditional and digital media platforms.

90%

of Precision's work is ​managed remotely with ​clients in Johannesburg, ​Cape Town, UK,

USA, and Canada

Let's

Work Together

Precision works remotely and in person with small and ​large organisations, both private and public, local, and ​international.

As technology has advanced over the past three ​decades and the global pandemic has changed our ​lives forever, where we are physically based is largely ​unimportant.

A client’s needs, frequency of engagement and scope ​of work, influence whether the relationship with ​Precision will be an ad-hoc, project, or retainer based ​one.

Connecting Worlds Through Words

Our Services

01 Public Relations

Precision’s payoff line ‘Reputation Is Everything’ ​highlights the importance of PR.

Public Relations is not a quick fix that provides ​instant gratification. A cohesive and strategic PR ​plan focussing on specific objectives, messages, ​target audiences, tactics, and techniques are ​essential when developing and rolling out a PR ​Programme.

Writing successful copy for a traditional or online ​media channel is specific, and knowing what kind of ​article a journalist, editor, or producer wants, is key. ​But it doesn’t end there. The tactical pitching of an ​angle to a journo will result in unique and meaningful ​coverage.

Creating and nurturing media relationships is an ​ongoing and essential part of any meaningful PR ​programme.

03 Editing and Proofreading

Is it editing or is it proofreading? The digital space has blurred ​these lines, and nowadays a client’s brief may be vague and ​inadequate.

Editing and proofreading written content is about refining the ​text and not only correcting errors.

• Mechanical Editing

Consistency throughout a piece of copy is needed and all ​spelling, grammar, tenses, and punctuation must be checked, ​changed, and corrected wherever necessary. Often a style ​sheet is essential, and if the copy houses a plethora of ​specific acronyms and abbreviations, a list of these must be ​provided or created.

• Substantive Editing

This includes all aspects of mechanical editing, but if the ​overall clarity and flow of a piece is flimsy, the structure may ​need to be changed as well.

• Proofreading

Proofreading is a final chance to spot errors before going to ​print or publishing online. Overlooked mistakes can distract a ​reader and in some cases, turn a spot-on credible piece into a ​train smash in no time. A proofreading job can range in size ​from a couple of pages to a few hundred.

Proud Precision Clients

Rubix

Cube

Creative Digital Solutions

Reputation is Everything

Directing and managing the reputation of a business, product or individual is an essential, deliberate, and ongoing Communications and management commitment. When PR works together with other relevant elements in the Communications Mix, a notable and successful solution can be achieved.